Never settling for “good enough.”

I'm a product designer based in São Paulo and an architect and urban planner by training. That background taught me to think about how people navigate complex systems, how behavior is shaped by context, and what helps people move with confidence.

Today, I bring that same lens to product design, combining human behavior data and design principles. I've worked across a wide range of problem spaces, but I'm particularly drawn to engagement mechanics that create value for users while driving business results.